THE CLIENT
TWISTED GOAT
Twisted GOAT is a versatile tie down tool meant to replace bungee cords, ratchet straps, cable ties and ropes. It is an industrial strength twist tie, able to hold an impressive 1,000lbs tensile strength with a tight, easy to use grip. Featuring patented braided wire technology, embedded in a heavy duty nylon covering with a Non-Slip GOAT Grip surface for maximum strength and connectivity.
THE problem
When we joined the Twisted GOAT team, they already had a logo, great product and manufacturer - but no brand identity or clear messaging, a weak online presence that wasn’t converting to sales, no retail positioning, and no employees. They were relying entirely on small Amazon sales and the huge efforts of the hardworking CEO and manufacturing team.
THE solution
We knew immediately that they needed a strong story, eye catching and consistent brand elements, an engaging e-commerce website, lifestyle product photography, product packaging, retail displays, trade show booth design, social media graphics, effective marketing materials, a retail and investor pitch deck, email marketing, sales strategy and connections, manufacturing communication assistance, and more. We worked closely together with the existing small team to build a strong, reliable and award winning hardware brand, create the right connections, and expand into retailers nationwide.
LOGO & BRANDING
The symbol of the goat with twisted horns was not our original creation, but it quickly became our ‘mascot’ that we used to build a brand story and identity. That symbol, combined with the main brand colours, quickly made Twisted GOAT an easily recognizable and trusted tool in the hardware space.
ONLINE PRESENCE
There was an existing website and an unused social media space already, but we needed strategy and brand alignment! We moved the website to a new, more suitable platform and rebuilt it from the ground up, based around the new messaging and audience targets. We added an interactive element with a call for customer submitted use cases, a great backstory, and a landing page dedicated to “How it Works” attached to a QR code we added to the product packaging.
Improving the SEO, having a clear product message, running strategic sales, branded social media graphics and converting ads were our top priority in the digital realm overhaul for this project.
PRODUCT packaging & photography
The brand had already begun producing their product with packaging, but the design was lackluster, not catching the eye of retailers or consumers, and many potential customers were missed because they simply didn’t understand what/who it was for. The manufacturing process which included packaging was disconnected, and there was room for improvement on the COG to widen the profit margins. We also helped them develop and produce a new ‘Mini’ version of the hero product to their lineup, including the packaging and manufacturing details.
Hardware is a saturated and competitive market, that needs to meet certain markers for advancement and shelf space. With this in mind, we created a new set of lifestyle photos showcasing the product in its primary use cases, as well as illustrations of their products to demonstrate its differences from other seemingly similar products. We then used these new images in updated packaging design, that was eye catching, informative, and converting effectively.
retail display solutions
TRADE show design & sales strategy
The Twisted GOAT team hit the trade show loop hard! With several booth display designs we created and sourced to fit any given show - and a dedicated sales team, we were able to close many retailers large and small, as well as winning awards and garnering a ton of attention.
marketing & print materials
AWARDS & RESULTS
During our time with Twisted GOAT, the brand was recognized by multiple shows and publications across the country, receiving high praise and interest from consumers and retailers alike. We can proudly state that with the help of the KAATNE team, we brought Twisted GOAT from a struggling startup company in debt, to an award winning and recognized company. With a valuation of multiple 7 figures, the company was successfully sold in early 2024.
