THE CLIENT
Strait Gauge + Dispatch
Strait Dispatch is an app that was developed for dispatchers, helping freight, ORT and Water Hauling industries to streamline their processes, track their drivers and cargo, and make reporting quick and easy. Their sister company, Strait Gauge, was born out of working in the industry for many years and seeing a gap in the market for a product that accurately measures the liquid content that a truck is carrying in real time, including during the offloading process. They invented and manufactured a new product that has taken the oil and water hauling industries by storm.
THE problem
The Strait Gauge team had a great idea, but needed the resources and team to develop their idea into a fully functional product and product business. They wanted to launch it alongside their current business, Strait Dispatch, which also needed an updated strategy and brand identity, a visual refresher on the app itself, and a solid pitch deck to help them present to big clients with confidence.
THE solution
On the manufacturing side for Strait Gauge, our KAATNE Manufacturing team fine tuned their product idea to perfection, creating prototypes, tooling & moulding, and test running materials until we had the best results. During this time, we built their brand identity, updated their existing logos, created visual media demonstrations and installation guides, a dynamic website, and a pitch deck that they were confident to use. Then, we gave the original brand, Strait Dispatch, a facelift! Updating their branding, app design, and creating a new website experience to more effectively target and serve their audience. The results? Take a look below.
LOGO & BRANDING
The Strait Dispatch & Gauge logo’s were pre-existing - We updated the font to a cleaner and more updated version of the original, and altered the color palette. Our goal was for each brand to stand out individually, while being clearly related and connected.
ONLINE PRESENCE
We were tasked to recreate the online presence of their native brand while creating the new one from scratch. The goal for these websites was to drive traffic between them, putting emphasis on both the hardware and software systems working the best together rather than separately. Using a similar palette and design elements on both pages while giving them each their own identity online, and linking to each other for a seamless user experience.
APP design & ux
The Strait Dispatch App was well thought out and highly effective for its demographic - but lacked the brand, design, and user experience they were looking to provide. After honing in on the brand identity and design language used elsewhere, we created an updated app design to really command the authority and professionalism they were after. See below for a sample of our presented work.
MEDIA + INSTALLATION GUIDE
Showcasing a product visually is of extremely high importance in a successful product business. In the case of Strait Gauge, their product was a new invention to the market, and required installation via permanent modifications made to existing fleets. In order to sell this as a profitable and desirable idea, and let owners visualize this on their own fleet, we needed the right set of visuals to support it. By using photo, video, and 3D animation we were able to properly show all stages of the product and installation, including an expanded internal view of a truck trailer. We also used these elements to create a clear and precise installation guide.
PITCH DECK CREATION
Making sure the Strait Team had a clean, branded and engaging pitch deck to accompany their presentation was a key element. Each brand has their own respective deck, with a slide in each to describe how the other business ties in and works best when used together.
